Position Mission: Manages all aspects of the integrated marketing communications planning process including strategy, creative development, execution, and ROI measurement, in support of the Caribou Coffee Brand and discreet (Retail and Commercial) lines of business.
Responsibilities Include:
? Develop and implement communications plans that deliver against key Caribou Coffee business objectives.
? Responsible for day-to-day management of marketing communications projects, including internal creative resources and external agencies.
? Integrated marketing strategy and communication development (advertising, social media, collateral, team member communications, online/digital, etc.).
? Oversee the creative process to produce brand-appropriate and strategically grounded creative.
? Partner with the Retail and Commercial Marketing teams to develop brand-building creative and communication plans that deliver on annual marketing plan, and detailed promotional calendar initiatives.
? Partner with Retail Operations to provide a communications plan that helps team members connect with the Caribou Coffee brand and key initiatives.
? Partner with Internal Communications to develop communication around plan details and delivery for store execution guide.
? Ensure projects are flawlessly executed with on-time delivery and plans are within budget.
? Strategize around marketing efforts, providing a framework and evaluate effectiveness/ROI of marketing strategies/programs.
? Plan performance and tactical optimization of the communications plan throughout the beat prior year performance.
? Analyze and make recommendations for appropriate marketing tactics needed to turnaround underperforming stores or markets.
? Analyze success of regional and local marketing initiatives on an ongoing basis ? maintain, communicate and educate on most effective tactics.
? In conjunction with Director of Brand Communications, search out, analyze and identify best practices of other retailers.
? Participate in forecasting, budget management and financial reporting process.
Required Skills, Knowledge and Abilities:
? Retail experience (food & beverage)
? Strategic thinking
? Creative process management
? Creativity
? Customer oriented
? Multi-media acumen
? Analytical thinking
? Excellent written and verbal communications
? Agency management
? Project management and planning
? Resilient
Principal Accountabilities:
? Good time management skills.
? Excellent attention to detail.
? Ability to maintain confidential information.
? Adhere to company policies, programs, and work rules.
? Perform work in a timely and professional manner.
? Highly motivated, self-directed, and results driven.
? Detail oriented with strong organizational skills.
? Able to take direction and follow through multi-step project steps/procedures consistently.
? Proven track record of successfully managing multiple priorities in a fast paced work environment.
Required Experience:
? Bachelor?s Degree in Marketing, business or related field.
? At least 5 years of experience in marketing, preferable in a retail or service industry with a multi-unit structure.
? Experience across multiple types of media with at least 3 years of digital marketing experience required.
? Experience working at a marketing or advertising agency and/or in-house marketing or advertising experience managing agencies.
? Proven ability to develop and execute promotional programs that drive sales volume.
? Solid quantitative skills to perform post-program analysis and calculate marketing ROI.
? Commitment to results; ability to incorporate new learning into existing plans and act decisively.
? Desire to work as part of a fully integrated business team with strong relationships across other functions (Category Leadership, Retail Operations, Commercial sales, Internal Communications, etc.).
Physical Demands:
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time. Caribou reserves the right to add or delete duties and responsibilities at the discretion of Caribou or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Caribou Coffee is proud to be an Equal Opportunity Employer.
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